Group CEO

Adyan Sadiq Lone

An experienced entrepreneur armed with an MBA degree in Marketing Management, plus 20 years of solid Marketing and Advertising work experience, has various startups to his credit.

The three core businesses in his portfolio highlight his focus and full commitment as a sole proprietor to oversee growth, sustainability and enhancement.

This lineup of business units expresses the mindset of Mr. Lone: Blaze OOH is the driving force that keeps challenging the group to improve, innovate and think laterally. Travel business emerged with the mindset to deliver on the promise of three basic rules in hospitality: Safe, Sound and Satisfied. The Dairy farm is an offshoot of the vision of living a healthier life – Fresh milk with all its goodness preserved.

From an economic perspective, all three trades cover different spectrums of the market, ensuring that the group is sustainable during the testing times of an economic calamity.